Articles

Notes on the work.

Each article explains one idea in plain words. What it is, what you do, and what still has to be finished before anyone is paid.

October 24, 2026

Word of mouth

People tell people, without an ad. A text or a mention passes it on, and the link is what the next person opens.

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October 24, 2026

Affiliate marketing

A company gives you a tracked link. You get paid when someone uses that link and completes the offer.

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October 24, 2026

Permission marketing

You write only to people who asked to hear from you, such as a newsletter subscriber.

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October 24, 2026

Organic traffic

Visitors who arrive without you paying for the click, usually from search, a link, or a share.

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October 24, 2026

List building

Collecting email addresses from people who want the next note, so you can reach them again.

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October 24, 2026

Direct response

Writing that asks for one clear action now, such as opening an offer or joining the list.

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October 24, 2026

Evergreen content

An article that stays useful after the week it was published, instead of expiring with the news.

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October 24, 2026

Relationship marketing

Staying in touch with the same people over time, rather than chasing a new stranger for every sale.

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October 24, 2026

Recurring revenue

Money that can come in again after the first payout, such as another qualified referral. Membership here is free.

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October 24, 2026

Referral marketing

You ask a customer to invite someone else. The company pays when that person qualifies. Chime and Starlink are the two examples.

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September 5, 2026

Passive income

Money that can arrive again after the setup is finished, and the work that has to happen first.

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