Issue 11
Nathan Gibson · about five minutes
Recurring revenue is money that can come in again after the first payout. A membership fee is one kind. Another qualified referral is the kind that fits here. The first payout does not repeat by itself. Something new has to happen.
The welcome bonus is once
A company pays a new customer a welcome bonus for finishing the new-customer steps. That payment is for that person, that time. When it has been paid, the same person doing nothing new does not produce it again. If the plan stops at one bonus, you have been paid once.
Call that what it is. One payout, after one set of steps. It can be worth doing. It is not money that arrives again next month unless a new reason to pay shows up.
A fee that repeats
Some businesses charge a membership fee on a schedule. The person stays, and the fee is billed again. That money recurs only while they stay and the business keeps doing what they paid for. Stop the work, and the fee stops being something they will pay.
This club does not charge a membership fee. Signup is a name and a valid email. A free signup is not revenue. Do not enter it on a list of payouts. The list of payouts is money a company sent because someone qualified.
The referral that can happen again
The payment that can come in again here is another person qualifying on your invite. The first person finishes the company’s steps, and the company pays that referral. A later person finishes the same kind of steps, and the company can pay again. Same link. New person. New completed steps.
The company does not owe a second referral because the first person is still a customer and nothing new was finished. Another qualified person is the repeat. The same person, with no new step, is not.
Each one still has to be finished
Nothing in that loop is automatic. Each new person needs the right link and the steps, said plainly. If the next person does not qualify, there is no next payout. The setup is the link and the explanation. The repeating part is the next person who gets through the list.
The offers page holds the current steps for each invite. Read the one you are about to send. Tell those steps. Then wait until they are actually done. Checking the night you sent the link is the same mistake as treating one bonus as a salary.